This multilingual, statewide campaign to help Illinois families in need gain access to early education and childcare, included a reimagined Nat King Cole song, original illustrations by an Illinois artist and muralist and two celebrated Illinois vocalists. It helped more than triple traffic to IllinoisCaresforKids.org, bringing enrollment levels for early childhood education back to pre-pandemic levels. The work truly embodied the spirit of Illinois and celebrated everything that makes it a great place to raise a family.